My team and I were asked by the Waste Management Department of the
HvA & UvA to help them jumpstart their mission of becoming a zero-waste institute within the next
ten years. To get familiar with the problem space, we conducted field-research around the school
buildings. In particular, the ridiculousness of disposable products, such as paper cups, had an
impact on our research.
Where do paper cups come from?
Various research methods raised the questions of where the paper cups
from the school come from and made us curious about the whole production process. We are all
familiar with the post-process of trash from pictures of landfills and plastic in oceans but have no
idea of what it takes to make these products.
We use storytelling to build awareness for this invisible part of the
process. Our story follows a fictional process of a paper cup production from tree to trash
and is shown from the eyes of the paper cup. The final story is around 4 minutes long and
is audio-recorded by a narrator.
Iterating on the visual style
To engage with the user and start their imagination, we created six
scenes with abstract visuals that are interactable with the cursor. Each scene shows a part of the
process, e.g., transportation. Through each iteration, we enhanced the experience of the
interconnection of audio and visuals to create a playful and exciting experience.
The final product is working on desktop and mobile devices. After the
user has been led through the story, he will be redirected to a factual page that provides real data
around the problem of single-use products. It includes facts, tips, and our mission, as well as
useful links to get more information around this topic.
client: UvA & HvA
Yes de Jong